Åsa Samuelsson
I help companies make successful, evidence-based and customer-centric decisions when designing and optimizing products
I'm Åsa, a curious and creative digital experience multitasker with a long and versatile background in areas such as experimentation, user research, UX/product design, digital analytics and web development.
I am currently looking for my next professional challenge, either as an insights-driven UX/product designer, an experimentation specialist, or an action-focused and technically skilled digital analyst. Purpose and a process I believe in are much more important to me than titles or ownership of a specific area.
I thrive when working in efficient and data-driven continuous discovery loops to build products that maximize value for both business and customers. These loops are preferably built around experimentation and/or fed with a combination of behavioral data and quantitative and qualitative user research – uncovering user needs, motivations and pain points.
Throw ambitious outcome-focused business objectives into the mix – as well as highly curious, collaborative and motivated colleagues – and my energy levels will go through the roof!
Portfolio?
Unfortunately this part is under construction. If you want to know more about the work I've done for clients and employers, please get in touch via LinkedIn. Meanwhile – here are a couple of personal/freelance graphic design projects that might not accurately represent my professional work, but that I'm nonetheless proud of.
